17,000+
1.4 Billion+
64 Million+
Bricklink sellers worldwide
LEGO parts listed for sale
​LEGO items sold in the past 6 months
Make money selling LEGO.
Completely free resources for Bricklink sellers and LEGO dealers.
More sellers = lower prices for our favorite LEGO bricks and sets.
Bricklink, often searched as Brickl8nk, Bricklinks, or Bricklings, is the world's largest online community for LEGO enthusiasts. It's a platform where you can buy, sell, and trade new and used LEGO sets, parts, and minifigures. Whether you're a seasoned collector looking for rare LEGO pieces or a seller aiming to grow your LEGO business, Bricklink is the place to be. Learn how to navigate Bricklink com and make the most out of your LEGO brick link experience. Here are (5) essential resources for Bricklinks Sellers:
RESOURCES FOR LEGO DEALERS AND BRICKLINK SELLERS
RESOURCES FOR LEGO DEALERS AND BRICKLINK SELLERS
RECENTLY RETIRED LEGO SETS & RETIRING SOON
Wondering if you should stock up now or wait? We've got you covered with LEGO set retirement updates and predictive analytics - coming soon!
Check out our full step-by-step guide to starting your Bricklink Store below
WILCO LEGO ECONOMY FACT #13
LEGO almost went bankrupt in 2003 after a spending spree that nearly tripled their product base. Despite introducing iconic hit lines like LEGO Star Wars, LEGO Harry Potter, and Bionicles, LEGO lost around $300M that year and came close to selling the company!
Step #1: Create Your Bricklink Account & Make a Purchase
Before you can start selling on Bricklink, (sometimes misspelled as Brickl8nk, Bricklinks, or Bricklings) you need to create an account and purchase something as a buyer. This step is crucial as it allows you to understand the buyer's perspective and navigate the platform - also, Bricklink won't let you convert to a seller account until you have at least one positive feedback as a buyer. When searching for items, you might look for "Bricklink LEGO store" or "LEGO Bricklink sets," so it's essential to familiarize yourself with the search function. Here are the ABCs of creating your Bricklink account and convering it to a Bricklink seller account:
A) Create and Verify Your Bricklink Account
Go to Bricklink com and sign up for an account. Fill out the registration form with your email address, password, and other required information. Verify your email address by clicking on the link sent by Bricklink and set up 2-factor authentication to ensure that your Bricklink account remains secure at all times.​
B) Purchase Something as a Buyer on Bricklink
Browse through the Bricklink marketplace, which can be by searching for specific LEGO sets, parts or minifigures, and find an item you're interested in. Go through the Brick link checkout process to understand how transactions work on the platform. Once your purchase is complete and you've received your item, you can leave positive feedback for the seller and view the feedback they have left for you on Bricklink. At this point, you can now convert your account to a Bricklinks Seller account.
C) Request Conversion to Bricklink Seller Account:
To convert your account to a seller account, go to the Bricklink homepage located here. Scroll down to the bottom of the page and look in the footer for a link that says "Become a Seller" as is shown in the screenshot below. Click this link to convert your account from a Bricklinks "Buyer" account to a Bricklinks "Seller" account. Note that this option is only available after you've obtained at least (1) positive feedback as a Bricklink buyer.
WILCO LEGO ECONOMY FACT #13
Over a decade after LEGO's bankruptcy scare in 2003, LEGO became the top-selling toy manufacturer by revenue. In 2015, The LEGO Group sales amounted to more than $2.1B dollars, surpassing rival Mattel's $1.9B thanks to sets such as the SHIELD Helicarrier (set 76042), Detective's Office (set 10246), Kiwi Mart (set 71016), and UCS Slave-1 (set 75060).
Step #2: Choose a Seller Strategy and Upload Your Bricklink Inventory
Once you've purchased something, you can move on to setting up your store front and uploading your inventory. This is where you decide what kind of seller you want to be on Bricklink, whether you're focusing on ultra-rare, new-in-box Bricklink LEGO designer sets, vintage LEGO parts and pieces, bulk army-builder minifigures, or unique scene builder pieces like LEGO plants and rocks. There are two main inventory strategies to consider:
Focusing on rare and high-demand LEGO pieces can be a lucrative strategy for Bricklink sellers. This approach for your Bricklink LEGO store, requires a keen understanding of the market and the ability to source these rare LEGO pieces. Key fundamentals of this strategy include:
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Market Research: Utilize tools like WILCO Toy's Best Seller lists to identify rare and in-demand LEGO items to list on Brick link. This often includes retired or vintage LEGO sets, limited edition LEGO minifigures, or hard-to-find LEGO parts and pieces. It's critical to look at the volume of LEGO Bricklink parts sold, as well as the price.
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Pricing Strategy: Understand what buyers are willing to pay for these rare items on Bricklinks. Pricing too high can deter buyers, while pricing too low might leave you with minimal profit. Keep an eye on completed listings for similar items on Bricklink to gauge market value. Generally you should place your items for sale at the average Bricklink price over the past six months - remember that you can always bulk discount your Bricklink items to lower the price at a later date.
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Inventory Management: Although this strategy involves fewer items, it's crucial to keep track of your inventory accurately. The key challenge with carrying niche and high value items is that the sales cycle for LEGO Bricklink parts is longer. As a basic rule of thumb, you can expect to sell approximately 20% of your inventory annually using this method (i.e., if you carry $10k USD in Bricklink inventory, you should expect to sell about $2k USD each year). Another way to think about it is that you need to carry 5x the amount of revenue you hope to achieve in a year as inventory.​
Niche and High Value Items:
This strategy for Bricklink sellers, often searched as Brickl8nk, Bricklinks, or Bricklings, focuses on stocking a large quantity of common, low-cost LEGO pieces. Bricklink sellers specializing in this approach appeal to MOC (My Own Creation) Builders, other Resellers, and LEGO art creators. These LEGO Bricklink enthusiasts often need a large quantity of specific parts to build their custom creations or might be looking to replenish their stock with common parts. Often these customers will be searching for a specific type or color LEGO piece.
This attractive can be attractive to new sellers just starting out on Bricklink that find it easier to start with common, low-value parts as they learn the ropes running their Bricklink LEGO store. It has Lower initial investment: Starting with common, low-value parts requires less initial capital compared vs. rare or high-demand items, making it more accessible to new sellers looking to start a Bricklink LEGO store. It also has Faster Sales: Common parts tend to sell more frequently, which can lead to a faster turnover of inventory and more consistent sales for your "Bricklink LEGO" items.
However, a key challenge is storage and inventory management: Managing a large inventory of parts requires more time and effort, including tracking, storing, and listing items, which can be challenging for sellers of Bricklink sets or LEGO pieces. Plus you'll need sufficient storage space to hold your inventory, which can be a challenge for those with limited room, especially when storing LEGO brick link parts in bulk. Competition can also pose a challenge, as the market for common parts can be fierce, with many sellers offering the same Bricklink items.
Some key tactics for success with this strategy include:
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3rd Party Market Data: Use tools such as the WILCO Toys Best Seller lists to understand demand for specific parts and adjust your inventory accordingly, whether you're selling sets on Bricklink or individual LEGO pieces on Bricklinks.
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Efficient Shipping Process: Develop an efficient shipping process to quickly fulfill orders. Consider using a 3rd party shipping aggregator, such as VIPParcel which may offer a variety of options at substantially reduced shipping costs. Purchase a thermal label printer such as the Jaden Printer. These printers do not require ink and can be fed with low-cost shipping labels from Amazon.
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Continuous Replenishment: Consider a tool such as Brickstore that make it easy to manage bulk LEGO inventory for Bricklink and regularly replenish your stock to maintain a consistent supply of parts. Many Brick link sellers will purchase on-sale sets and "part-out" the inventory to upload to their Bricklinks store.
By understanding the benefits and challenges of the High Volume, Low Value strategy and implementing these tips, you can successfully stock and sell a large quantity of common, low-value LEGO pieces.
Low Cost, High Volume:
Step #3: Prepare Your Bricklink Storefront and Policies
After setting up your account and understanding the basics of buying and selling on Bricklink, often misspelled as Brickl8nk, Bricklinks, or Bricklings, it's time to prepare your Bricklink storefront and policies. This step is crucial in establishing your brand and attracting buyers for LEGO brick link" items
A) Build an Engaging Storefront for Your Bricklink LEGO Store
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Use the storefront to highlight rotating items, such as new arrivals, best sellers, or rare "Bricklink LEGO" sets. This will keep your store looking fresh and attract repeat buyers searching for "LEGO brick link" parts.
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Take advantage of Bricklink's custom HTML formatting options to create a unique and engaging storefront that showcases your "Bricklink LEGO store" items. Use this feature to add images, links, and other visual elements that enhance the buyer experience and attract those looking for "Bricklink sets" or "LEGO pieces."
B) Set Up Clear Shipping Policies for your Bricklink Store
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Identify the shipping companies you use, such as USPS, UPS, or FedEx, and specify the services you offer, like free shipping on orders over $100 for "Bricklink LEGO" items. Remember international shipping can be very expensive - always secure and provide estimates for shipping costs to different regions for "LEGO brick link" parts. Consider offering shipping discounts for bulk orders or loyalty programs to incentivize repeat business.
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Explain your tracking and insurance policies to ensure buyers feel secure when purchasing from your Bricklinks com LEGO store.
C) Create Precise, Accurate Item Descriptions for Bricklink Parts
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Create precise and accurate item descriptions that specify the correct Bricklink ConditionType (e.g., new/used, complete/incomplete) noting that LEGO minifigures and LEGO Kits have different definitions. Describe the status of the item - i.e., good, worn, poor and note any scratches, bite marks, or dents in your Bricklink pieces.
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Whenever possible, upload custom images for each part to showcase the item from different angles and provide a clear view of the condition for Bricklink LEGO items. This will help build trust with buyers and reduce the likelihood of disputes.
WILCO LEGO ECONOMY FACT #14
There are 11 LEGOLAND amusement parks around the world, all of which offer immersive LEGO experiences for fans of all ages. These parks, however, are not owned by The LEGO Group! Since 2005, Merlin Entertainment group has owned and operated the LEGO theme parks under joint-ownership of Blackstone, CPP Investment Board, and Kirkbi A/S (Christiansen's family office).
Concluding Thoughts on Opening Your Bricklink LEGO Store
Setting up a successful Bricklink store requires careful planning, attention to detail, and a commitment to providing excellent customer service. By following the steps outlined in this guide, you can create a thriving online store that attracts buyers searching for Bricklink LEGO store or LEGO brick link items.
As you embark on your Bricklink journey, keep in mind that success doesn't happen overnight. It takes time, effort, and dedication to build a loyal customer base and establish a reputation as a reliable seller. Stay up-to-date with the latest Bricklink trends, adapt to changes in the market, and continuously improve your store to stay ahead of the competition.Whether you're a seasoned collector or a new seller, Bricklink offers a unique opportunity to connect with like-minded enthusiasts and turn your passion into a profitable business. So, take the first step today, and start building your Bricklink empire!
Final Tips: Stay organized and keep track of your inventory, orders, and customer interactions. Be responsive to customer inquiries and resolve issues promptly. Continuously monitor and improve your store's performance to increase sales and customer satisfaction.